Salt Lake City, UT [February 28, 2002] – The Mountain Dew Ice Village, the largest action sports and music festival blow-out ever assembled in the United States, was in full effect February 8th through 24th in downtown Salt Lake City, located right in the heart of the 2002 winter festivities. The Mountain Dew Ice Village showcased exhibitions by many of the world’s top action sports athletes and 17 consecutive nights of performances by some of the nation’s best musicians, including The Roots, Nikka Costa, Cake and George Clinton.

Every afternoon, the Mountain Dew Ice Village ‘Big Air Zone’ featured exhibitions by many of the world’s top action sports athletes as they launched spectacular aerial maneuvers on a 3-story quarter-pipe jump, a BMX and skateboard vert ramp and freestyle motocross and snowmobile jumps.

By nightfall, the Mountain Dew Ice Village ‘Ice House’, a heated indoor concert venue, transformed into a giant multi-colored Ice Cave that featured an eclectic 17 night music line-up that included:

February 9th: The Foo Fighters, Cheap Trick, Silver Crush
February 10th: Coolio, Digable Planets/Cherrywine
February 11th: The Roots, Common, Talib Kweli, Boom Bap Project
February 12th: Big Bad Voodoo Daddy, Cabaret Diosef, Angela Winston, Heart to Heart
February 13th: George Clinton and the P-Funk All-Stars, Howling Diablos
February 14th: LFO, Dishwalla
February 15th: Nikka Costa, Aguadulce
February 16th: Pennywise, Hot Rod Circut
February 17th: 80’s Night with Berlin and Diamond Mania
February 18th: Modest Mouse, 801
February 19th: Fishbone, Save Ferris and Dance Hall Crashers
February 20th: Gregory Issacs, Eek-A-Mouse, Djate, Phat City Smokers
February 21st: Lit, Yellow Card
February 22nd: Perry Farrell and BT, Andrew Graham
February 23rd: Cake, Jackpot
February 24th: Black Eyed Peas, Mystic, DJ Fingaz

Additionally, throughout the Mountain Dew Ice Village’s two weeks of activities, guests were treated to a state of the art interactive entertainment experience. This included a twenty-five person video gaming facility as well as multiple giant screens showing the latest music videos, action sports features and NBC’s Olympic coverage.